diff --git a/layouts/partials/page_footer.html b/layouts/partials/page_footer.html
index 2d0dd2a..24ce455 100644
--- a/layouts/partials/page_footer.html
+++ b/layouts/partials/page_footer.html
@@ -121,7 +121,7 @@
 {{- if (.Param "EnableImageZoom") }}
 <script>
   mediumZoom('.entry-cover img');
-  mediumZoom('.post-content img');
+  mediumZoom('.post-content img:not([no-zoom])');
 </script>
 {{- end }}